Known for its richly coloured prints and theatrical flair, the new CAMILLA store promises an elevated retail experience that fuses artistry, travel and storytelling.
Designed as more than just a retail space, the boutique has been conceived as a fully immersive environment—one that invites shoppers to step inside the vibrant world of Camilla Franks.
“My dream for the store was to create something unexpected and unique, that would awaken a sense of wonder in people…I wanted the new boutiques to be the story of my brand, so that visitors could experience my love for travel, exploration and storytelling through the magic of print, in living colour,” says Franks.
“I work with the most amazing artisans in Australia and India, so I knew that the only way for me to create the boutique of my dreams was to call on the incredible talents of my own Camilla collective and create it all in-house,” she adds.
Meticulously curated down to the finest detail, the new boutique features a “sit-in train carriage”—a signature element of the space—where guests are taken on a visual journey through Camilla’s globe-spanning adventures. Digital windows display scenes from her personal travelogues, allowing visitors to feel as though they are travelling the world through print, texture and story.
Now located in Burnside Village’s newly redeveloped fashion precinct, the CAMILLA store reinforces the centre’s growing reputation as one of South Australia’s premier destinations for luxury fashion and lifestyle experiences.
To discover the latest boutiques arriving at Burnside Village, visit burnsidevillage.com.au
