Get ready to celebrate everything we love about South Australia — its flavours, its people, and its local ingenuity — as Buy SA Week returns this winter.
Across the state, enjoy a program of tastings, in-store experiences, chef-led demonstrations, and exclusive offers—designed to connect you with the people and stories behind the products.
Back by popular demand, Brand SA’s week-long celebration of homegrown products and businesses is set to be bigger and better than ever. Following a successful launch in 2024, this year’s event continues the momentum, encouraging South Australians to shop local and support the businesses that make our State unique.
From iconic names to boutique brands, Buy SA Week offers a fantastic opportunity to rediscover what’s made right here in SA — and enjoy a host of exciting activities along the way. Here’s just a snippet of what’s on during Buy SA Week. We’ll add to the list in coming weeks!
What’s on around the State
Official Launch at the AFL Showdown – 26 July
Kick off the festivities with some serious footy flair. The Buy SA Week celebrations begin at the AFL Showdown at Adelaide Oval, where giveaways and competitions will be in full swing during one of the State’s most anticipated sporting events.
Tastings & giveaways – All week
Indulge your tastebuds with free samples from local producers across Adelaide and regional South Australia, including Rundle Mall and the Barossa Valley. It’s a delicious way to discover — or revisit — some of your favourite South Australian brands.
Cooking demonstration at Adelaide Central Market – 1 August
Head to the Market for a live cooking session with Nabula Brdar from Supermarket Swap and MasterChef’s own Larissa Sewell, as they prepare an inspiring recipe using fresh local produce. A must for anyone passionate about good food and homegrown ingredients.
Pictured at top clothes by local, upcoming fashion designer, Van Brussel.
Find out more and get involved at: brandsouthaustralia.com.au
