Each one of these businesses on The Parade, Norwood represent the spirit of dedication, creativity and connection that makes our local business community truly special. So, let’s get to know them a little more…
Outdoors on Parade
Outdoors on Parade brings a different kind of energy to the local scene.
With its vibrant display of outdoor furniture, lifestyle products and garden inspiration, this business is a hub for those who love to live beautifully — inside and out.
The owner’s (Annie Lovejoy) passion for design and creating welcoming spaces that bring people together shines through in every carefully curated piece.
It’s a place where style meets community spirit and every visit sparks a little creativity.
Read the full Outdoors on Parade story on City of Norwood Payneham & St Peters’ Look East blog here or watch as Annie opens the doors to her beloved shopfront in the video below…
SE Waite & Son
Known for its outstanding service and deep-rooted family values, SE Waite & Son is more than just a local provider — it’s a piece of our area’s history, a fixture on The Parade for generations.
Speaking to the current owner, Shane Waite, reveals a story of legacy, craftsmanship and commitment to quality that has stood the test of time.
Their pride in tradition is matched only by their passion for serving the next generation of customers.
Read the full SE Waite & Son story on City of Norwood Payneham & St Peters’ Look East blog here or listen to Shane speak about his businesses 104-year-old history…
European Café
Lastly, European Café offers more than a cup of coffee — it offers a taste of Europe right on our doorstep.
Known for its warm atmosphere, traditional recipes and welcoming staff, it’s a local favourite for good reason.
The owner, Gabrielle (pictured front left), shares stories of heritage, resilience and a love for hospitality that makes every visitor feel like family.
Whether you’re grabbing a quick lunch or settling in for a long dinner, European Café is a home away from home.
Read the full European Cafe story on City of Norwood Payneham & St Peters’ Look East blog here or listen to Gabrielle speak about how good, honest food has kept the businesses reputation strong on The Parade for more than 45 years…
Why we should shop local
These three businesses remind us why it’s so important to shop local and support the faces behind the storefronts.
By choosing local, we’re not only enjoying quality goods and services — we’re investing in our community, our economy and the stories that make our neighbourhood unique.
Stay tuned for more episodes of Meet the Owners, and let’s continue celebrating the small businesses that make a big difference in our city.
Follow the City of Norwood Payneham & St Peters’ Meet the Owners video series here or for updates @cityofNPSP
