Fair Seafood at the Adelaide Central Market

Adelaide Central Market has embraced a new era of conscious consumption with the recent addition of Fair Seafood, a pioneering fishmonger committed to sustainability and ethical fishing practices.

As the first and only Australian seafood wholesaler and retailer providing 100% fisher-to-consumer traceability on all products, Fair Seafood is set to redefine the seafood shopping experience for Adelaide locals.

Amanda Prance, Owner, and Co-Founder of Fair Seafood emphasises the importance of transparency in the seafood industry. “With the uncertain origins and labelling of much of the seafood sold in Australia becoming increasingly contentious, Fair Seafood promises that everything from the stall, fresh or cooked, will be fully traceable, meaning customers can know where, when, by whom and how it was caught and even more importantly when and how it was processed.” 

Beyond offering sustainable seafood, Fair Seafood takes pride in promoting ethical and transparent practices within the industry. Amanda Prance explains, “Affordability is also very important to Fair Seafood, and we will tackle that in two ways—selling more whole fish, requiring less processing, and also offering lesser-known varieties that are not common at fishmongers, providing better value alongside the premium King George Whiting, Garfish and other species.”

At Stall 12, located at the Southeast corner of the market, Fair Seafood invites shoppers to explore their offerings and indulge in responsibly sourced seafood. In addition to a variety of fresh products, Fair Seafood will offer ready-to-eat and freshly prepared dishes for dine-in, featuring locally sourced ingredients.

Image credit: Morgan Sette

Gouger St, Adelaide



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