The Barossa Vintage Festival celebrates 75 years

Zeigenmarkt, Barossa Vintage Festival.
Explore the best of the Barossa with the Barossa Vintage Festival. Australia's longest running wine festival celebrates its 75th anniversary. 75 events have been announced as part of their epic 2023 program.

The biennial Barossa Vintage Festival returns with pride and passion in 2023. From 19 to 23 April they will host 75 community and cultural events across the Barossa Valley. Making it South Australia’s largest regional festival.

Barossa Vintage Festival is inspired by its rich history in quality food, wine, art, and culture. As it looks to the future with new custodians Barossa Australia, and locally raised festival producers, Zac Tyler and Ruth Blythman, of Release Creative.

Festival Director Ruth Blythman says, “Barossa Vintage Festival is when we can see the identity of the Barossa come to the fore with so much purpose, commitment, and connection.”

“Next year, I’m excited for the local community to experience the festival they know and love alongside new events which showcase the best Barossa hospitality has to offer across our iconic, jaw-dropping, spine tingly locations,” says Ruth.

The program includes cherished community events such as the Vintage Festival Parade, Vintage Festival Ball, Barossa Made Market, and Ziegenmarkt alongside new events such as the interactive photo studio event I See You Like This hosted at Jacob’s Creek created by acclaimed artist Jessica Wilson.

The best of Barossa’s rich food and wine heritage will be on show. With the region’s most celebrated winemakers and chefs creating events such as the distinguished Barons of Barossa’s Ancient Vines and Museum Wines dinner, the world-famous Barossa Wine Auction, and stunning Sunset at Seppeltsfield Rd at the iconic Avenue of Palms.

Barossa Australia’s CEO James March says, “Barossa Australia is delighted to be the new custodian of the Barossa Vintage Festival for its 75-year anniversary. There has been significant investment in the evolution of the Festival, balancing the traditions of the past with a view to the future. With an exciting and diverse program of events we are certain that community, partners, and visitors will love our 2023 event.”

A familiar face of the Festival

The face of the festival is a familiar one to Barossans. Miss Tanunda of 1953, Jillian Wehr, has recreated the iconic hero image featuring the first ever Vintage Festival Queen, Joan Hoffman, which was used throughout the `50s to promote the festival.

Miss Tanunda of 1953, Jillian Wehr.
Photo: Claudio Raschella

Ruth says, “We’ve worked hard to create an entirely new brand for the festival to signal a new chapter of the event while paying homage to its significant history.”

We wanted the hero image to embody the sentiment of aging with joy, glamour, and grace and I think the team has certainly achieved that.

Ruth Blythman, Festival Director

With inspiration from the first festival in 1947 – when Bill Seppelt (Seppelt Wines) and Colin Gramp (Orlando Wines) threw a Thanksgiving Ball to celebrate the end of harvest and WWII. Barossa Vintage Festival will continue its rich heritage while it looks to the future.

Festival volunteer committees have been working hard behind the scenes to now be ready to accept registrations for Vintage Parade floats, Ziegenmarkt expressions of interest, and scarecrow submissions. All details can be found on the Barossa Vintage Festival website.

Barossa Vintage Festival

19-23 April 2023


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We would like to acknowledge the Kaurna people as the custodians of the lands and waters of the Adelaide region.

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