Whether you’re in the mood for retail therapy or just want to soak up the atmosphere, this three-day event promises exciting experiences, exclusive offers, and some delightful surprises—perfect for anyone who enjoys shopping with a touch of flair.
This year introduces a new highlight: the Rundle Mall Social Club (RMSC). Taking over Gawler Place, this tennis-themed activation features a playful open-air setup with umbrellas, greenery and a custom-built tennis court, creating a relaxed and engaging environment for shoppers.
Spend $150 or more at any Rundle Mall retailer and you’ll unlock the chance to be instantly rewarded via a vending machine filled with gift cards valued from $10 to $1000. Featured brands include MECCA, R.M.Williams, David Jones, Haigh’s Chocolates, Endota Spa, and more.
“It’s Game, Set, Reward – everyone wins this year at the Rundle Mall Social Club,” says Andrew White, Executive Manager of Rundle Mall, Adelaide Economic Development Agency.
“This is different to previous years – we’re rewarding shoppers instantly with a range of gift cards for them to use at a variety of our 1,000 plus stores. We want them to return to their favourite flagships and boutiques to stock up on more of the best brands and items.”
In addition to the retail rewards, the Mall will be buzzing with pop-up experiences and family-friendly treats. C9 Chocolate & Gelato will be scooping flavours at the Rundle Mall Ice Creamery, including a special new creation—Beehive Caramel Crunch, inspired by Adelaide’s historic Beehive Corner. Plus, as a proud pet-friendly precinct, the Mall will also offer Pup Pops, a cool frozen snack just for dogs.
For those who like to start their day with a healthy buzz, lululemon will be hosting a Run Club in collaboration with the RMSC. Kicking off at 7am on Friday 10 October, the 5km city run will wrap up with live music from DJ Leah Mencel and refreshing drinks from ALTR at the Social Club court.
There’s more to enjoy with The Richmond Hotel’s “The Loft” café serving iced matcha, coffees and light bites from Wednesday 8 to Sunday 12 October, while fashion and lifestyle lovers can explore pop-ups from local favourite Summer Skin (offering natural, vegan tanning products), and Swatch, returning with their sought-after ‘Moon Swatch’ collection after a hit activation in May.
Learn more at rundlemall.com/social-club
