Lashes of Change is a South Australian beauty brand transforming the way we use mascara globally. A global innovation of interchangeable brushes celebrates individuality and diversity and creates the perfect results every time
Founder and CEO Tania Jolley started the company after being diagnosed with an aggressive form of breast cancer. Following remission Tania was determined to bring a long held, big dream to life.
Lashes of Change brings to Australia the world’s first mascara with interchangeable mascara brushes and Australia’s first refill system. Along with being sustainable, refillable, customisable, diversity-friendly, vegan, clean and cruelty free, there is a heavy social impact focus in the commitment to cancer research, so it’s a brand that keeps on giving. Tania says, “our goal is to disrupt an industry whilst contributing to the world in a meaningful and significant way.”
The refillable cartridges are made from 50% recycled PCR plastic material. When your mascara is running low, simply hop online to order the refill that slips into its sustainable outer case. Lashes of Change aims to have a positive impact on the environment by minimising landfill waste and encouraging consumers to grow in being environmentally conscious.
“Lashes of Love will funnel 25% of profits to continue with the important research that is being undertaken by the Centre for Cancer Biology,” says founder and CEO Tania Jolley.
The mascara is fully customisable, from the brush to the packaging, to the preferred mascara formula. The steps are simple; choose the brush, next the desired formula and then finish off by choosing a stunning outer case of polished aluminium in either silver, gold or rose gold.
Lashes of Change sets out to create a lasting impact for future generations through their Lashes of Love Foundation. Tania says, “Lashes of Love will funnel 25% of profits to continue with the important research that is being undertaken by the Centre for Cancer Biology. Our aim is to speed up the time until we find a cure. I have 2 daughters of my own. I want to see a cure for this hideous, silent killer within 30 years.”